In web speak, what the halo effect means is that if a user has a positive impression of the quality of the front page of a website, he will believe that level of quality will reflect in the site’s other pages as well. Clearly, in the world of web design, appearance trumps content—at least initially. After all, what’s the use of having authoritative and comprehensive information on your site if your visitors won’t linger long enough to read them?
Millions of websites pepper the Internet, and you have the unenviable task of making sure your site stands out from among the thousands of other sites that offer similar products, services, and content. This is where a professional Greenville, SC website design firm can help. With their expertise, you’ll have the website you need to grab users’ attention, compel them to stay, and eventually make a sale.