For many businesses and marketers alike in South Carolina, it’s not enough to simply drive online traffic to their websites using search engine optimization or social media strategies. Indeed, paid online advertising, more commonly known as pay-per-click, is one of the most essential components of efficient Greenville, SC marketing. Here are some facts about how it works along with certain best practice examples:
Essentially, pay-per-click is a system whereby a client business or organization pays a pre-determined sum of money to an online marketing or ad company for each time a user clicks on an ad. Search engines usually set apart PPC ads from generic results whenever someone types in a query (in Google’s case, the ads are located at the top of the search results and on the right side as a column, all marked with a yellow “Ad” text).