“PPC marketing is an internet marketing technique used in websites and search engines like Google. In PPC, your advertisements will be posted on search engine results pages (SERPs) or certain pages of websites closely associated to your product or service. You will then pay the website owner for the amount of clicks your advertisement generates.
Sounds easy enough? Not exactly. The PPC process requires constant testing and tweaking, so it pays to have a Greenville, SC marketing firm like Spark Local Marketing handle your company’s PPC functions.”