Using social media for competitive online marketing in Greenville, SC and elsewhere has become one of the most important steps any kind of business can take. In fact, about 86 percent of marketers stated it is critical for their businesses. However, the relative ease of using these social media platforms poses a risk of making mistakes that could become detrimental to one’s business. Here are some of the most common:
All text and no pictures – People don’t usually like to stare at grey text. For instance, tweets on Twitter that contain an image have a whopping engagement rate of 200% higher than those with plain 140 characters. Simply put, people like to see something in action; not just words attempting to describe something at work.