Making Greenville, SC Marketing Viral like the Ice Bucket Challenge

Spearheaded by the non-profit organization ALS Association, the Ice Bucket Challenge is an activity involving dumping a bucket of ice water on someone’s head in an attempt to promote awareness about Amyotrophic Lateral Sclerosis (ALS), a disease that affects the nervous system and gradually takes away an individual’s ability to control voluntary muscles, eventually leading to total paralysis.

Experienced Greenville, SC marketing pros recognize online viral marketing as the act of promoting information or products that people, especially customers, would feel compelled to forward to family, friends, or colleagues. In other words, the information spreads quickly to a wide area like a virus; hence the name.


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