Tag Archives: affect

Customer Ratings and Reviews: How They Affect Local SEO in Greenville

When you’re out to try a new product or service, whose opinion and recommendations would you trust most? That of the business owner, or that of a former client who has firsthand experience? Of course, given how modern consumers arrive at purchase decisions, the latter’s feedback takes precedence—and this makes customer reviews important to businesses.

In fact, due to the significance of customer reviews and ratings, even search engine optimization in Greenville, SC and other areas, particularly SEO campaigns aimed to promote local businesses, consider online feedbacks as critical elements that need to be constantly monitored and managed.