Small business owners are more vital to the country’s economy than they think. Cola Daily recently covered the second annual National Small Business Week Conference, this time held in Columbia, South Carolina. The conference stressed the importance of marketing and networking to boost revenue; two practices that aspiring entrepreneurs should follow if they want to be successful in the ever-changing, competitive world of business.
In fact, the Small Business Administration says that 44 percent of private payrolls in the U.S. all come from companies with 500 employees or less. However, given that they don’t have the same resources as large corporations and multinationals, small businesses can’t launch successful marketing campaigns on their own. This is why Greenville, SC marketing companies, like Spark Local Marketing, primarily offer their expertise to small-time business owners to give them an edge.