One fact about social media that companies should never forget is that everything they say or post online is public. Scandalous statements, offensive comments, racial slurs, and the like should be avoided at all costs because everyone will see them and associate them with the company for a long time. The reverse is also true: positive content like encouraging statements, informative trivia, and interesting news stories that can be shared among friends are also preserved and remembered; perhaps indefinitely. Good content is something that reliable Greenville, SC advertising agencies can provide. If companies don’t have the time and resources to manage their social media content regularly, ad agencies can also step in.
The important thing is that social media marketing isn’t forgotten. Who knows, maybe creating a Twitter account is just the first step towards a small company’s success.