Are your online marketing strategies meeting the expectations of your customers? You might be behind when it comes to local marketing, the trend that every local business needs to invest in. As a business operating within the city, your online marketing in Greenville, SC should be directed to your immediate service area. Let the leading search engine and research experts tell you why.
Google studied the behaviors of local searchers in cooperation with Ipsos MediaCT and Purchased®. The report featured in the Think with Google resource shows that “four in five consumers use search engines to find products, services or experiences nearby. They conduct local searches wherever they happen to be; 84% use search engines on their computer or tablet and even more (88%) do so on their smartphone.”
The key to sustainable economic growth will be encouraging customers to buy or invest in local products and services. Researchers from The New Economics Foundation, a London-based think tank, found out that twice more money stayed with the local economy when buyers went for local goods.
Although the U.S. economy works on a macroeconomic scale, resisting downward trends rests with local economies holding their ground. They form the basic building blocks that paint a bigger picture of the economy. Local business could’ve been more proactive with local marketing in Greenville, SC and other places to blunt recession’s effects.
When you’re out to try a new product or service, whose opinion and recommendations would you trust most? That of the business owner, or that of a former client who has firsthand experience? Of course, given how modern consumers arrive at purchase decisions, the latter’s feedback takes precedence—and this makes customer reviews important to businesses.
In fact, due to the significance of customer reviews and ratings, even search engine optimization in Greenville, SC and other areas, particularly SEO campaigns aimed to promote local businesses, consider online feedbacks as critical elements that need to be constantly monitored and managed.
For instance, take local Greenville, SC marketing campaigns, especially local SEO (search engine optimization), wherein a number of business owners fail to see the bigger picture and rarely go beyond posting in local directory listings.
This is why business owners can significantly benefit from the services of leading Greenville, SC advertising and marketing companies like Spark Local Marketing.
This development only goes to show how powerful online marketing has become, a fact borne out by numerous statistics. The Internet has become a great leveller, providing the same marketing opportunities to small and big businesses alike. For this reason, local companies need to employ the services of online marketing companies in Greenville, S.C., who can help them realize the full value of this booming medium.
The wrong use of keywords isn’t the only mistake that can be made while carrying out SEO. This is why leading Greenville, SC search engine optimization companies like Spark Local Marketing sees to it that they steer clear of tactics that Google and other major search engines absolutely frown upon. Here are some SEO slip-ups that you should avoid at all costs:
First, your site may have broken links. This is the natural result of changes to the website and the passage of time. Having links that lead to nowhere is penalized by Google and other search engines. A professional SEO service would be able to audit your website and fix up any broken links that could hurt your search rankings.