Small business owners are more vital to the country’s economy than they think. Cola Daily recently covered the second annual National Small Business Week Conference, this time held in Columbia, South Carolina. The conference stressed the importance of marketing and networking to boost revenue; two practices that aspiring entrepreneurs should follow if they want to be successful in the ever-changing, competitive world of business.
In fact, the Small Business Administration says that 44 percent of private payrolls in the U.S. all come from companies with 500 employees or less. However, given that they don’t have the same resources as large corporations and multinationals, small businesses can’t launch successful marketing campaigns on their own. This is why Greenville, SC marketing companies, like Spark Local Marketing, primarily offer their expertise to small-time business owners to give them an edge.
Are your online marketing strategies meeting the expectations of your customers? You might be behind when it comes to local marketing, the trend that every local business needs to invest in. As a business operating within the city, your online marketing in Greenville, SC should be directed to your immediate service area. Let the leading search engine and research experts tell you why.
Google studied the behaviors of local searchers in cooperation with Ipsos MediaCT and Purchased®. The report featured in the Think with Google resource shows that “four in five consumers use search engines to find products, services or experiences nearby. They conduct local searches wherever they happen to be; 84% use search engines on their computer or tablet and even more (88%) do so on their smartphone.”
The key to sustainable economic growth will be encouraging customers to buy or invest in local products and services. Researchers from The New Economics Foundation, a London-based think tank, found out that twice more money stayed with the local economy when buyers went for local goods.
Although the U.S. economy works on a macroeconomic scale, resisting downward trends rests with local economies holding their ground. They form the basic building blocks that paint a bigger picture of the economy. Local business could’ve been more proactive with local marketing in Greenville, SC and other places to blunt recession’s effects.
For instance, take local Greenville, SC marketing campaigns, especially local SEO (search engine optimization), wherein a number of business owners fail to see the bigger picture and rarely go beyond posting in local directory listings.
This is why business owners can significantly benefit from the services of leading Greenville, SC advertising and marketing companies like Spark Local Marketing.
Regular assessment of your social media marketing efforts is also important. If something is not working, you can develop new strategies that could turn the results around. Once again, this is something that is not easy to carry out, particularly for someone without sufficient experience or training on internet marketing. Reputable Greenville internet marketing firms can monitor the effectiveness of social media campaigns, and recommend and implement any changes that may be necessary.
This development only goes to show how powerful online marketing has become, a fact borne out by numerous statistics. The Internet has become a great leveller, providing the same marketing opportunities to small and big businesses alike. For this reason, local companies need to employ the services of online marketing companies in Greenville, S.C., who can help them realize the full value of this booming medium.
Reliable advertising agencies in Greenville, SC would advise that a marketing campaign should have multiple approaches so that it can reach as many people as possible. A contest on Facebook will only attract people who are on Facebook so you’ll need to provide a way so that your brand’s presence can be felt across other social media platforms.